(Feb. 24) The sauce is catching on, new milestones 👀

Hello!

As always, we wanted to share some news with you about our adventure, which is taking shape more and more 🤩

Agenda:

• We've won a prize 🏆

• Monetizing plans launched: how much we made in our first month 👀

• Our other cool numbers 😎

Elevator pitch 

iara is a beauty booking app specifically designed for +3M independent beauticians and made social for their target audience, Gen Z. On iara, recommendations between friends earn money... and, at the same time, bring new clients to independent professionals.

Beauty booking industry has experienced a massive shift with beauticians leaving beauty salons to become independent. Essentially active on social media, they're targeting Gen Z with the latest beauty trends.

💜 _{Backed by our incredible investors Fast Forward (Indy, Younited credit…).}

(Here is a TikTok that has 500k+ views summarizing our story: TikTok Link)

We're French Tech winners, welcome to the Escalator!

We announced it this week on Linkedin: we've been selected by French Tech for its 2024 promotion. At the same time, we're joining Maurice Levy's Escalator (Chairman of the Supervisory Board of Publicis). Yes, we've finally decided to join an incubator to support us!

On the agenda: a big grant, a network and coaching on the big issues of the moment - it's going to give us a boost!

So what are our numbers like?

A product now stabilized and 4,000 pros gathered on one app (that's huge, our competitors had already raised several million by the time they reached this milestone), so...

We've finally started taking subscriptions

The free subscription, which suits part of our target audience very well, remains available. For those wishing to protect themselves from last-minute cancellations or our new features, you'll need to take out our €29.99/month subscription.

So how many subscriptions did you take in these first few weeks?

Our next steps 

📲 They've been asking for it for months... the Android version of iara should be ready for summer!

🧚🏻‍♂️ Launch of our first influencers on TikTok later this month to start building volume around the product now that it's ready.

🤝 We’re launching our partnerships with beauty professionals’ suppliers: they will talk about the product to their beauty professionals.

Thanks to everyone who helps us move forward, and sends us intros or messages of support, it helps us a lot!

See you soon!

Agathe & Mazigh 💜