Our ranking on the AppStore this month 😱

Hello ! 

Sorry for the clickbait, but the opportunity was just too good - we've had quite a bit of news to announce since our last update in July! 😍

_{Estimated reading time: 3 minutes}

For those who haven't heard from me in a while and want to reconnect with Agathe & me, it's here 😊: Calendly 30min

All the following information is confidential, so please don't fwd or share it!

Elevator pitch 

🚀 SaaS, BeautyTech - iara is the beauty appointment app specially designed for +3M independent beauticians & their core target, Gen Y & Z.

🫀 The need - The app meets a critical need on both sides of having finally a tool for independents & the constant search for new beauty trends by new generations.

✨ Our wow effect - On iara, recommendations between friends generate money... and at the same time new clients for independents.

💜 _{Backed by our incredible investors Fast Forward ( investor Indy and Younited credit).}

So, where are we on our journey to becoming the world's largest community of independent beauticians?

We officially started communicating on 02/10/23 by launching our storytelling on Tik Tok & our community on Instagram (already 3500 followers!)

To find out more about our story, click here! :TikTok Link

So, what are the results?

✔️ + 15 000 downloads 

👷🏼‍♀️ + 2 200 independents beauticians subscribed (both free & paid)

✨ + 7 000 bookings

🎆 + 3,000 photos posted last week alone

📲 + 300 in-app messages last week

But above all!

💌 Dozens of messages a day from beauticians allowing us to learn more about our target & the use of iara ...in short, increasingly positive signals!

So what's the result in the AppStore?

And outside France, would it work?

We often get asked this question, and our ambition is to go international as quickly as possible & become "the Pinterest x Treatwell of beauty" thanks to our social concept.

Thanks to our Tik Tok and in-app sponsorship (€10/sponsored independent), we've seen an increase in the number of international users:

⚡️ 300 freelancers use iara to manage their business worldwide, reflecting a real need and reinforcing our conviction to think internationally from the start.

But, as we all know, we're taking things one step at a time.

How are we going to compete for top spot each week?

👁️ By increasing our visibility on social media (Instagram, Tik Tok) - Adyl, motion designer & 2 other interns have joined us.

✨ By launching our partnerships - +100 partnerships to date with influencers & beauty schools.

🚀 By improving the product & its UX to activate network effects - each independent onboards her customers + each customer wants to discover her friends' treatments.

To finish!

We'll soon launch a fundraising campaign to accelerate and develop the Android version (+500 beauty independent)!

Here's our deck: https://docsend.com/view/f2rqv95xrg53y3mb: we'd love to hear your feedback on how to improve it, or if you can think of anyone who could help us do it!

Thanks to everyone who helps us move forward on product, marketing, intros, or who calls/sends us messages of support, it means a lot! 💜

See you soon!

The iara team. 💜